If you are Windows (you don't say) try this...
Create a DVD output ISO file and then use the FREE http://www.imgburn.com/index.php?act=download to write ISO to DVD (send the author a PayPal donation if you like his program)
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Read http://forums.adobe.com/thread/1322583 for notes on installing Imgburn WITHOUT any toolbar add-ons
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Imgburn will read the ACTUAL disc brand from the disc, which is not always the same as the box label (Memorex is notorious for buying "anything" and putting it inside a Memorex box)
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When you write to disc with Imgburn, use the SLOWEST possible speed setting, so your burner has the best chance to create "good, well formed" laser burn holes... since no DVD player is required to read a burned disc, having a "good" one from a high quality blank will help
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Use Taiyo Yuden single layer or Verbatim Two layer Or Falcon Pro for inkjet printable Two layer